Shelves have to be full before customers arrive, which means you pay for stock weeks or months before it sells. The timing is the whole problem.
Apply Now →| When | What happens | Cash position |
|---|---|---|
| Ten weeks before peak | Orders placed with suppliers; deposits due | Cash out |
| Six weeks before | Goods arrive; remaining balance due; storage and insurance start | Cash out |
| Two weeks before | Staff hired, displays built, ads placed | More cash out |
| Peak | Sales come in, often in a few weeks | Cash in |
| After the peak | Unsold stock, refunds, returns | Cash tied up |
The shape is the same for a gift shop in a holiday retail district, a garden center before spring, a distributor serving restaurants before a busy summer, or a beachside shop before Memorial Day.
With invented round numbers, a shop expects to sell $120,000 of seasonal merchandise that costs $60,000 to buy. The first $60,000 must be paid weeks before the sales appear. If 85 percent sells at full price and the rest is marked down, the gross profit may still be sound, but the shop has been out $60,000 for much of the season. That shows why the timing of the purchase matters as much as its margin. These figures are not our terms or a typical outcome.
Before you size a funding request, ask each supplier about early-order discounts, deposit amounts and payment dates. A small change in terms, such as paying half on order and half on delivery, can shrink the gap and reduce how much you need to request.
We fund $25,000 to $5,000,000, funded in as little as 24 hours. FICO 500+ is considered. We typically review about three months of business bank statements and do not require tax returns. The pull is soft, the application takes about five minutes, and sole proprietors can apply. Go to the application page when your order list is settled.
As early as your order dates are known. Funding can arrive in as little as 24 hours, but a supplier deadline is easier to meet with time to spare.
Sole proprietors can apply. About three months of business bank statements are typically reviewed.
Work from sell-through, not from hope, and keep a reserve for payroll during the peak.
A quote is helpful for your own planning. The basic items we review are listed above.
Three months of business bank statements and a 5-minute application. FICO 500+ considered. $25,000 to $5,000,000, funded in as little as 24 hours.
Apply Now →It takes about two minutes and it will not affect your credit score.
No obligation • No impact to your credit score